Enterprise Architecture.
Proof of technical competence.
Your digital presence should reflect the exact same performance, security, and scalability you sell to clients. Don't let a legacy CMS create a credibility gap.
The enterprise digital challenge
It can create a disconnect when an organization known for delivering modern, robust solutions relies on a platform originally built for early-era blogging to power its own digital presence.
For a modern enterprise, a website is more than marketing infrastructure. It also reflects the company’s technical philosophy, architectural decisions, and operational approach.
Why legacy CMS
becomes the bottleneck.
It remains a default because it is familiar. But enterprise environments expose structural limitations that compound over time.
Content duplication across business units and brands
Tightly coupled database, code, and presentation layers
Plugin bloat causing performance degradation
Fragile themes and CSS overrides
Security vulnerabilities and patching overhead
Workflows misaligned with enterprise teams
The Hidden Friction.
Rebuilding a site on a legacy monolithic platform often temporarily masks deeper architectural friction. As complexity grows — merged brands, evolving service lines, integrations, governance — the system resists change.
The issue is rarely execution quality. It is the underlying model.
Escaping the monolith with headless architecture.
A headless CMS separates responsibilities instead of entangling them. Content management, workflows, and governance live in a structured backend. Presentation and user experience live in a modern frontend.
The systems communicate through APIs, allowing each to evolve without destabilizing the other.
Backend manages content and data only
Frontend manages experience and performance only
Clean API-driven communication
Technology-agnostic and future-resilient
Why enterprises transition.
No more compromises.
Performance
- Faster load times and improved user experience
- Stronger Core Web Vitals and SEO outcomes
- Better mobile responsiveness
Security
- Reduced attack surface vs plugin-heavy systems
- No exposed administrative login surfaces
- Lower maintenance risk
Marketing Velocity
- Reusable components accelerate publishing
- Rapid iteration without layout regressions
- Cleaner approval and editorial workflows
Scalability & Governance
- Structured content reused across properties
- Permissions aligned with real org structures
- Simplified multi-brand management
Developer Efficiency
- Component-driven React architecture
- Predictable deployments
- Fewer system conflicts
Why React & Tailwind transforms frontend stability.
Modern frontend systems emphasize component libraries rather than fragile page templates. React enables reusable, isolated interface logic. Tailwind enforces visual consistency while preventing cascading CSS entropy — a common failure mode in large monolithic implementations.
Update once, propagate everywhere
Consistent UI across thousands of pages
Reduced styling conflicts
Faster iteration cycles
The AI multiplier effect.
React and Tailwind have become the dominant global standards for frontend development. Modern AI-assisted development tools are natively optimized for these ecosystems. Aligning with this stack drastically reduces future development friction, compresses iteration cycles, and lowers long-term production costs.
AI-native component generation
Modern AI tools generate production-ready React and Tailwind code natively, accelerating development cycles.
Faster prototyping and experimentation
Rapidly iterate on design and functionality without waiting for traditional development bottlenecks.
Reduced engineering overhead
AI-assisted workflows compress effort, allowing teams to focus on strategy rather than scaffolding.
Higher decision velocity across teams
Stakeholders preview and validate changes faster, shortening feedback loops.
Why Sanity CMS.
Sanity is designed for structured, reusable content rather than page-bound documents. This model is particularly valuable for post-merger organizations where content consistency, governance, and reuse are critical.
Structured content architecture
Organize content as reusable data models, not page-bound documents.
Flexible modeling for complex organizations
Adapt schemas to merged brands, service lines, and evolving business structures.
Real-time collaborative editing
Multiple editors work simultaneously without conflict or version drift.
Customizable editorial workflows
Define approval chains and publishing rules that match your governance model.
Future-proof content layer
Content stays structured and portable regardless of frontend framework changes.
Organizational friction this resolves.
Marketing Teams
- Slow publishing cycles
- Unpredictable page behavior
- Inconsistent brand presentation
Engineering & IT
- Plugin and theme fragility
- Security patching overhead
- Regression risks
Leadership
- Repeated redesign cycles
- Websites lagging behind strategy
- Escalating maintenance costs
What you gain with a
headless foundation.
A faster, more resilient digital platform
Structured CMS aligned with governance
Reusable components enabling rapid marketing execution
Reduced operational risk
Architecture designed for growth and change
Start with a blueprint.
A successful transition begins with content architecture rather than visuals. A clear blueprint reduces risk, compresses timelines, and ensures alignment.
The Strategic Roadmap.
Transition from a legacy-bloated repository to an authoritative, AI-first enterprise hub. This roadmap consolidates our strategic recommendations into actionable phases.
Current State
Thousands
URLs across multiple legacy eras and backups
The Problem
"Zombie"
URLs (-bk, /old/) diluting SEO authority and confusing user journeys
The Vision
Flat-Silo
High-performance architecture prioritizing Agentic AI and enterprise solutions
The "3-Level Rule".
Maximize crawl efficiency by ensuring no critical content is more than three levels deep. This flat structure strengthens authority signals and simplifies navigation.
Root
company.com/
The Brand — single authoritative domain entry point
The Hubs
/solutions/, /industries/, /article/, /case-study/
Primary content hubs with maximum search engine priority. Actual content moves up to this level.
The Deep Dives
/solutions/cybersecurity/, /article/slug/
Specific service pages and individual articles — no deeper nesting required.
Five core "Super-Silos".
Consolidate fragmented categories into a clear, defensible information architecture that serves both users and search engines.
/solutions/
Technical capabilities (Data/AI, Cloud, Security)
What we do
/industries/
Market verticals (Mfg, Healthcare, Finance)
Who we do it for
/insights/
Thematic Index (AI Hub, Strategy Hub)
How we think
/case-study/
Proof points and success stories
How we've done it
/resources/
Gated Ebooks, Webinars, Whitepapers
Lead generation
Pattern Transformation.
Implement a standardized naming convention to clean up the user experience and strengthen URL signals.
Legacy
.../blog/category/ai/how-to-scale-ai-in-2025/
Modern
.../article/scaling-ai-2025/
Legacy
.../clients/enterprise-case-study/
Modern
.../case-study/enterprise/
Legacy
.../wp-content/uploads/2025/04/file.docx
Modern
.../resources/terms-and-conditions/
Every URL gets a decision.
No page is left behind. Every existing legacy URL receives a clear disposition: redirect, consolidate, sunset, or monitor.
301 Redirect
Permanent redirect to equivalent modern URL. Transfers full SEO equity.
- /old-page/ to /article/slug/
- /blog/category/ai/ to /insights/ai/
Consolidate
Merge fragmented pages into a single authoritative resource.
- Multiple service sub-pages into one /solutions/ hub page
Sunset (410 Gone)
Remove zombie URLs that have no modern equivalent and zero traffic value.
- -bk backup pages
- /old/ directory artifacts
- Duplicate staging content
Monitor & Audit
Track redirect chains and orphan pages post-migration to prevent equity loss.
- Weekly crawl reports
- Search Console 404 monitoring
Phased rollout plan.
A deliberate, risk-managed approach. Each phase builds on the previous and delivers measurable value before the next begins.
Foundation
Content audit, URL disposition map, and information architecture definition. Establish the Sanity CMS schema and component library baseline.
- Comprehensive URL audit and disposition matrix
- Define 5 core silos and taxonomy
- Sanity schema design and validation
- Redirect map for all legacy URLs
- Design system and component library scaffold
Core Build
Migrate priority content, implement the 3-level architecture, and deploy the new frontend on Vercel with staging validation.
- Migrate /solutions/ and /industries/ hubs
- Build reusable page templates in React
- Implement structured data (JSON-LD)
- Set up editorial workflows in Sanity
- Staging environment QA and performance audit
Content Migration
Systematically migrate articles, case studies, and resources. Execute the redirect strategy and sunset zombie URLs.
- Migrate /article/ and /case-study/ content
- Migrate /resources/ (gated assets)
- Execute 301 redirects and 410 removals
- Validate search console coverage
- Internal link audit and repair
Launch & Optimize
Go live on the new architecture. Monitor performance, iterate on content, and establish ongoing governance processes.
- Production deployment on Vercel edge
- Core Web Vitals monitoring and tuning
- SEO performance tracking vs. baseline
- Editorial team training on Sanity workflows
- Ongoing crawl monitoring and redirect audits
Ready to begin.
The foundation phase is designed to deliver a complete audit, architecture blueprint, and migration plan — with no production risk. It gives your leadership team full visibility before committing to the build.